The fortnightly newsletter for sports brands targeting Africa.
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Many sports brands are misreading the African market.
The broadcaster lost $219 million last year.
The NBA are going all in on 'sports = lifestyle'. Fans don't seem convinced.
This year's the tournament went global, and fully embraced digital
Plus: Beckham turns up in Thailand, MLB goes to Korea
Plus: Man City's Year of the Wood Dragon
Plus: The first oyinbo dambe fighter
Plus: FIFA's biggest mistake?
Plus: Are the Qataris tired of PSG?
Plus: Football β€οΈ betting
Plus: Why you should invest in Padel!
Plus: ESPN BET β doomed to failure?