Africa Sports Insider
The fortnightly newsletter for sports brands targeting Africa.
Connect
PFL Africa will need to create local superstars if they are to succeed in Africa. This requires investment from the ground up.
Many sports brands overestimate how much consumers will pay.
The broadcaster lost $219 million last year.
The NBA are going all in on 'sports = lifestyle'. Fans don't seem convinced.
This year's the tournament went global, and fully embraced digital
Plus: Beckham turns up in Thailand, MLB goes to Korea
Plus: Man City's Year of the Wood Dragon
Plus: The first oyinbo dambe fighter
Plus: FIFA's biggest mistake?
Plus: Are the Qataris tired of PSG?
Plus: Football ❤️ betting
Plus: Why you should invest in Padel!
