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- Tennis's big rebranding, NBA's project Wakanda, and women's sports = business opportunity?
Tennis's big rebranding, NBA's project Wakanda, and women's sports = business opportunity?
Plus: Football ❤️ betting
James Torvaney
December 04, 2023
This week, sports brands continued grabbing land like it’s going out of fashion.
With so much at stake, it seems everyone is scrambling to go bigger and better, reach audiences in more distant lands, and make sure no revenue-making opportunities are left unturned.
It may all end in tears, but it doesn’t half make for good viewing 🍿.
SIGN OF THE TIMES…
🎾 Match point: Tennis is on the verge of its biggest-ever shakeup (🇸🇦 are watching closely…)
🇰🇪 Poli poli: NBA launches new office in Kenya. Barack Obama is not in attendance…
💰 Big business? How to make money in women’s sport;
🛌 Perfect bedfellows: The European championship gets its first-ever betting partner;
🥱 Boring sponsors? Why big ol’ corporates love Formula 1.
Yet Another Sports Newsletter is intended to give busy people like you quick and useful insights into the major trends within the sports industry.
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🎾 START OF A NEW ERA FOR TENNIS?
In a bold move that could revolutionize tennis as we know it, the Grand Slams are reportedly in talks to create a 'premier tour' – a concept echoing Formula 1's globe-trotting format.
Here’s the lowdown:
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