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Does your sports team have a Roblox strategy?
Plus: ESPN BET – doomed to failure?
James Torvaney
November 20, 2023
Good Monday and welcome to Yet Another edition of Yet Another Sports Newsletter, where we look at some of the biggest trends in global sports business.
If you haven’t done so already, please share this newsletter with your friends. Every one of them.
IN THIS WEEK’S NEWSLETTER…
🎲 ESPN BET finally launches. People are not convinced…
🕹 Sports brands are increasingly looking to reach fans on gaming platforms like Roblox and Fortnite
😫 How much sport can the world possibly consume?
Plus more unmissable sports business news…
🎲 WHY I’M NOT PUTTING MONEY ON ESPN BET
What happened?
ESPN BET went live in 17 states last week.
Fuelled by some pretty generous sign-up offers of upto $200 in free bets, the group, the app apparently set records for the number of downloads in its first two days.
But whilst more than half of US punters say they will at least try ESPN BET, this doesn’t necessarily auger well.
In fact, a quick perusal of online betting forums throws up many complaints about long withdrawal times, limited number of props, and poor customer service.
Why might ESPN struggle?
Join the conversation